About me

Originally from Bulgaria, I spent three years in London before settling in Paris for over a decade. While I began my career in economics, my passion for creating user-centric products and services led me to service design and product management. Coupled with my degree in Psychology and Behavioral Economics, I strive to design solutions that truly resonate with people.

I am deeply committed to circularity and circular design, believing that we can live in harmony with nature by adopting sustainable practices. When I'm not immersed in my work, I enjoy playing the piano, delving into the fascinating world of Japan, experimenting in the kitchen, and capturing moments through food photography and cinematography (you can check out my work here).

Currently I spend my time between Paris and in Lyon, near the stunning French Alps, with my loving husband, adorable baby girl, and our cat, Serge.